Income streams tracked
All of them
Clients, channels, shops, products
P&L view
Per project
Not just totals — per income stream
Shared cost split
Exact %
Real numbers, not guesses
Trusted by
The hustler’s dilemma
Fake profit ruins real decisions.
Most apps make you pick one project to dump your VPS, software, and ad spend on. So one project looks like a goldmine and the others look like charity. Hustlay splits the cost where it really lives.
Without cost split
Project A: $4,200 profit ✨
Project B: $180 profit 😬
Project C: $40 profit 😩
Project B: $180 profit 😬
Project C: $40 profit 😩
Looks like A is carrying the whole business, right? Cancel B and C?
$200 / mo software, $80 ads, $60 hosting — all booked to Project A.
With cost split — the truth
Project A: $3,964 profit
Project B: $1,040 profit 🙌
Project C: $612 profit ✓
Project B: $1,040 profit 🙌
Project C: $612 profit ✓
B and C were never broken — they were just paying a tax.
Software 50/30/20 → A/B/C, ads 100% → A, hosting 33/33/33 → A/B/C.
Built for multi-stream operators
Everything you’d cobble together in five spreadsheets.
Cost split allocations
Slice any expense across projects by % so every P&L tells the truth.
Receipt OCR inbox
Forward a receipt to your private address — Hustlay extracts vendor, amount, date.
Pro+
Invoices that get paid
Branded PDFs, automatic reminders, Stripe-link payment in two clicks.
Free
Customer CRM
Track clients across projects — contact info, tags, invoice history, and activity in one place.
Free
Time → profit-per-hour
Log hours per project. Hustlay shows what your true hourly rate looks like, before and after costs.
Recurring transactions
Monthly retainers, subscriptions, ad spend — schedule once, post forever.
Smart budgets
Per-project caps with 80% / 100% alerts. Catch creep before it eats the month.
Why Hustlay exists
Built to answer one question — which of my projects actually makes money?
Hustlay is a new product — we won’t pad this page with quotes we made up. What we can tell you: it’s built by someone running several real online businesses side by side (see the “Trusted by” strip above), tracking their own multi-project P&L in it every day. As real customers agree to be named, their stories go on the case studies page — nothing anonymous, nothing invented.
See how case studies get published →Pricing
One free plan. Two paid tiers. No surprise upsells.
Prices in EUR, billed yearly shown below. See the full feature breakdown →
Quick questions
More in the pricing FAQ.
Is the Free plan actually usable, or a demo?+
It's real: 1 project, 20 transactions/month, manual entry, custom categories, full dashboard. No time limit, no credit card.
Do you have a mobile app?+
Not yet — Hustlay is a responsive web app today. Native iOS/Android apps are planned after we have more users.
Is my financial data secure?+
Yes — Postgres with row-level security via Supabase, so data is only ever queryable by your own account. Stripe handles payments; we never see card numbers.
Can I export everything if I leave?+
Yes, any time — CSV and Excel on Pro, PDF reports too on Max. Splits are broken out per project, not aggregated away.